Wine training and consulting

Not pictured: the sign that says “no entry, staff only”.

Not pictured: the sign that says “no entry, staff only”.

What started as a hobby has flourished into a career, and for that I will always be thankful. Everything about wine fascinates me—the taste, the smell, the farming processes, the way that a humble grape is turned into the most magical substance on earth. No matter how many wines I try, or books I read, the journey of learning never ends.

In the past five years, I’ve been learning the business of wine as much as the skill of blind tasting (which, I will admit, I’m still working on!). From event planning and marketing for wine import agencies, to curating wine lists and training staff, I’ve pretty much done it all. I’ve also been able to forge connections with the top wine importing agencies in Edmonton, but I remain neutral (although I love them all).

I call myself “agency agnostic”, which I define as caring about quality, taste, and how the wine was made, more than which agency is selling it.

— Ashley Fisher

Yes, I quoted myself. That’s how you know I mean it!

Nk'Mp Winery in Osoyoos BC on Ashley Fisher.ca

Wine Lists

I specialize in curating wine lists that are unique to your customer base and style, but I will always lean towards natural, biodynamic wines. I also firmly believe that wines should be approachable, so I design lists with all price points without sacrificing quality.

Want to know how I can help take your wine list from zero to hero?

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Consulting

This is the most broad category possible, but it was intentional I promise. I write press releases, I update spec sheets. Need to pick the right table wines for your wedding, but unsure what will impress those pesky in-laws? That’s what I’m here for.

Individuals, event and wedding planners, and more—let me help you.

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Wine Training

Sharing my love of wine is my very favourite thing to do—just ask my family about Thanksgiving dinners! Whether I built your list or not, your staff deserves quality training on the wines that they are expected to sell and serve.

You supply the tasting wine, I’ll supply the passion and information. And the corkscrew.

 

I’ve clearly impressed you, so if you want to work with me, but don’t know what to ask for? Totally cool.